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What We Do at Andes Wines Communications®
Andes Wines Communications® is an international strategic marketing, communications, and business development platform founded in Chile in 2001. Through AndesWines.com, we have built one of Latin America’s most specialized communication networks dedicated to the wine, wine tourism, gastronomy, agribusiness, innovation, investment, and entrepreneurship sectors, connecting stakeholders across more than 15 countries.
Since 2003, our operations in Argentina have been led by Gabriela Luna Romano, supporting wineries, tourism companies, and premium brands with strategic communications, media relations, event organization, and international market positioning. Throughout the years, we have worked with renowned wineries including Ernesto Catena Vineyards, Escorihuela Gascón, and numerous boutique producers throughout South America.
Strategic Communications & Global PR
We develop multilingual communication strategies in:
- English
- Spanish
- German
- Italian
- French
- Portuguese
Our campaigns are designed to position wineries, wine brands, destinations, tourism operators, technology companies, and investment projects before highly targeted international audiences through direct marketing, public relations, digital content, and specialized media outreach.
Our communication network reaches:
- Importers and distributors
- Wine merchants
- Retail buyers
- Sommeliers
- Hospitality professionals
- Tourism operators
- Investors
- Business leaders
- Government agencies
- Final consumers interested in premium wine experiences
Our International Network
Over more than two decades we have developed and maintained a highly curated international database including:
- 200+ Masters of Wine worldwide
- 550+ wine educators across the United States, Canada and Europe
- 2,500+ wine importers, distributors and international buyers
- More than 35,000 executive contacts from over 5,500 wineries worldwide, including CEOs, export managers, winemakers, marketing directors and brand managers
- More than 200 tourism agencies and tour operators throughout Chile
- Premium restaurants, hotels and hospitality companies across South America
Events & Experiential Marketing
AndesWines.com has organized more than 140 wine, tourism, networking and lifestyle events throughout Chile, Argentina, Uruguay, Brazil, Mexico, and Texas, welcoming over 10,000 attendees.
Our signature event concepts include:
- 1st to 8th Wine Salón del Vino in La Serena, Coquimbo, Santa Cruz.
- Wine Circle Tastings
- Wine After Office
- Wine After Coffee
- Wine Beer Tuesdays
- Gourmet & Agricultural Fairs
- Wine Terroir Adventure
- Blogger Wine Tastings
- Champagne & Sparkling Wine Nights
- Malbec Nights
- Corporate Wine Experiences
- Private Wine Clubs
- Technology Tours
- International Press Trips like Jancis Robinson MW, Jose Vouillamoz, Nicholas Lander, Lynne Sharrock.
These events have helped wineries strengthen relationships with consumers, distributors, media, and strategic partners while creating memorable premium experiences.
Business Areas
Our services include:
- International Public Relations & Communications
- Strategic Marketing Consulting
- Global Media Relations
- Wine Industry News Agency
- Importer & Distributor Search
- Tourism & Destination Promotion
- Business Development
- Corporate Events & Wine Experiences
- International Trade Missions
- Press Trips & Familiarization Tours
- Wine Tourism Consulting
- CSR & Sustainability Projects
- Content Creation & Digital Storytelling
- Website Content Management
- Wine Recruitment & Executive Search (Wine Job Search System)
- Technology and Innovation Promotion
- International Networking Programs
Consulting Experience
Over the years, Andes Wines has advised wineries, tourism organizations, agribusiness companies, technology firms, cruise companies, hotels, investment projects, and regional development initiatives.
Selected projects include:
- International positioning strategy for the Limarí Valley wine region
- Commercial development for the Choapa Valley Tourism Program
- Wine coordination for APEC La Serena
- International communications for Reserva de Caliboro Winery
- Global communications for Quintay Winery
- Strategic communications for Irrimon Chile (Mondragón Group)
- Carmenère Adventure USA, one of South America’s most recognized private international wine promotion campaigns
- Communications consulting for Casanueva Winery
- Hotel Santa Cruz Plaza and the Colchagua Museum
- National Geographic Endeavour Expedition Cruises
- Australis Cruises
- Alexandre Schmitt, internationally recognized «Wine Perfumer»
- Toconao Desert Wine Project (Atacama)
- Traditional grapevine preservation initiatives
- Marketing plans for wineries and agricultural cooperatives
- Wine history publications and editorial coordination
- Tourism and regional branding initiatives
More Than Two Decades Connecting the Wine Industry
Since 2001, Andes Wines Communications® has evolved beyond a traditional communications agency.
Today, we serve as a strategic platform connecting wineries, investors, technology companies, tourism destinations, entrepreneurs, importers, media, and governments through specialized communications, business intelligence, international networking, and market development.
Whether launching a new wine, entering international markets, attracting investment, organizing exclusive events, or building long-term brand visibility, Andes Wines provides the expertise, network, and credibility developed through more than 25 years of experience in the global wine industry.
andes@andeswines.com o WhatsApp: +56 9 3251 7848
