Araucania and Ñuble Region in Chile lose competitiveness in the wine business and the way out is Enotourism
«The Araucania and Ñuble Region are losing competitiveness in the wine business and the only way out is Enotourism” is the sentence that business accelerator AgroWine Lab highlights with regard to the actions that other regions such as Maipo and Ohiggins Region are taking to face the wine business in Chile.
If we consider the premium vineyard establishments’ boom in the Malleco and Cautín Valleys in Araucania (780 kilometers south of Santiago), and the old vineyards in Itata Valley at Ñuble Region, the business is currently experiencing a rearrangement process due to the challenge of selling wines from new wine regions in the case of Araucania, and old vines in Ñuble.
Araucania´s situation is the result of the low specialization in different points of national commercialization and exportation channels, in addition to the lack of wineries facilities after so many years, because most of wineries crush and make wine outside the region.
To reverse this situation, the business acceleration AgroWine Lab gathered a group of professional with experience in mentoring and fundraising to attract investments, development and implementation of real estate and wine projects.
They will promote the creation of a private investment fund that’ll include the Araucanía, Aconcagua and Ñuble Regions in order to summon international investors that are interested in the area for touristic purposes and real estate interest.
Enotourism, the only way out of wine overstock
The only way out of the wine overstock that has been generating in some wineries of the Araucania region is by encouraging Enotourism – Wine Tourism, a high specialization that must be structured by professionals that know the business, to be able to sell wine at source. The problem is that many of the vineyards are not investing in infrastructure like tasting rooms and wine cellars to receive visitors, which involves hiring staff, specializing, and opening on weekends and dates in which visitors are on vacation.
The idea to professionalize fundraising among foreign philanthropists and investors to attract investment for projects in Chile, organizing fundraising events in the United States, which is where operations will begin, was on the mind of a group of domestic entrepreneurs’ for the past two years.
It was in December of last year that the professional merge took place, led by Sergio Bustos Cabrera -son of the renowned tourism entrepreneur that consolidated the luxury cruise business in the Coquimbo Region, Sergio Bustos Caro- and that now together with Silvia Bustos Cabrera continues in action, changing the leadership in the cruise business in the north of Chile.
This is how Sergio Bustos Cabrera, with vast experience in the mining and wine industries, and in partnership with Maximiliano Morales -agricultural engineer specialized on wine marketing and implementation of wine social innovation initiatives- met to initiate this challenge of opening AgroWine Lab operations specialized in the investment attraction process for wine related purposes.
With the union of a group of associated and international renowned strategists specialized in different areas, AgroWine Lab will present various initiatives to philanthropists of flora and fauna conservation projects in Patagonia. Agricultural social innovation to rescue endangered crops or to re-cultivate in the central and northern region of Chile will be presented, in addition to the real estate challenge that the Araucanía and Ñuble Region represents.
To establish the challenge of fundraising in the United States, AgroWine Lab made an strategic alliance with Carina Boston Pinales from Splashcoworking to start a local Texan database in San Marcos and Austin area to introduce these projects to potential investors.
Related news in San Marcos Daily Record: Chilean Vine Restoration Looks For Texas Investors